I would say this could definitely be a pr move, and they need it more then ever.
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Free software is helping to flatten the world, empower society, and strengthen the global economy. Vendors that attempt to sell the same old stuff into the same old markets will have trouble competing with those that are positioned to exploit the incomparable economic force of hundreds of millions of people being pulled out of poverty.
Smart CEOs look at transformational effects of free trade on the global economy and realize that demand-side stimulus from emerging middle classes in the developing world will be the predominant engine of growth in the 21st century. I think that most hardware vendors now realize that free software is going to play a major role in emerging technologies and emerging markets. AMD has to open up in order to win contracts in this evolving competitive landscape where free software is crucial to the ongoing incursion of PC hardware into the consumer electronics industry. Intel is pushing aggressively into these environments in part by embracing Linux and open graphics drivers. Not gonna happen.ĪMD beginning to head down the long road toward open graphics specifications has much more to do with convergence and globalization than it does about their current and future competitors in the PC market.įrom subnotebooks and smartphones to set-top boxes and grid computing, free software will play a more influential role on post-PC platforms than it did on the PC.
Heh, as much as I appreciate the vision of projects like OGP, they’re never going to be commercially viable, let alone on the same radar screen as the big three.
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